The artist Michail Michailov uses in his works different artistic media such as drawing, performance, video, photography. In his approach he deals in a playful manner with his own “self” or “I” in relation to his environment/surroundings/situation. Questions about the human presence/being are being asked. Success and failure, self-discovery and self-doubt, the quest for happiness, the transcendence of limits are recurrent topics. In doing so he uses his own name(s) and personality as a metaphor for the existence, the I and the pursuit of individual self-fulfillment in a globalised society. He takes on different cultural phenomena which influence human behaviour and questions a striving for perfection society.